Soul is a concept branding for a Louisiana style food truck. The design draws inspiration from blue note jazz covers as well as retro patterns. Soul incorporates these elements and brings them into the modern era. The brand encapsulates an energetic and fun atmosphere.

Brand Statement:

This business strives to bring the comfort and atmosphere of Louisiana home cooking to the tired city streets. Soul brings fresh food, good company, and plenty of laughs anywhere they go. Stop on by to taste some fresh home cooking!